Aug 17, 2017
How the ASPCA landed McLachlan
Record-setting amount raised through a PSA
Tactics that raised visibility & invited discord
Bottom line
Aug 5, 2017
Lessons learned in 2 years
Holidays that appear in TV plots: Christmas, not Mothers Day
Themes:
Woman's right to make her own health care decisions (Sissy Spacek's TV Movie & China Beach)
Daytime dramas & spectacles (Agnes Nixon, Levine's book & "Vulture Culture")
Careers & Legacies (Latina actress Marlene Forte,...