Apr 10, 2016
This segment introduces you to a few of those influential women who worked behind the scenes – working for MTV the channel, record labels and some as independent freelancers assigned to projects. We’ll also touch on a few of the less attractive sides of MTV and its own evolution that was so necessary to appeal to the changing youth demographic: sexism and racism.
In lieu of much audio and video available on the internet, content for this segment hails from I Want My MTV: the Uncensored Story of the Music Video Revolution by Craig Marks and Rob Tannenbaum (Dutton Publishing, 2011). The authors deserve huge credit for archiving history recorded through dozens of interviews with industry and network executives, crew members, VJs, performers, directors and producers. It's comprehensive and a book I recommend enthusiastically.
Note: At one point, I suggest that the battle-tested video vet Sharon Oreck has enough stories to write a book. Well she did, in 2010. It's called Video Slut: How I Shoved Madonna Off an Olympic High Dive, Got Prince into a Pair of Tiny Purple Woolen Underpants, Ran Away from Michael Jackson's ... So I Could Bring Rock Videos to the Masses.